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The Internet Plan: A Workbook for Creating Your Online Strategy
The Internet Plan A Workbook for Creating Your Online Strategy Author:Mary Camacho The Internet Plan is a workbook that helps you understand the business opportunities and tools available with online technology such that you can develop your own strategy for your organization's online presence. It focuses on how people view, find and engage with your business online. — The Internet Plan guides people to: — 1) Understand how to ... more »think about the ways to implement technology to support business objectives,
2) Explore what tools and options exist in the marketplace and the various ways they are offered, and
3) Focus the selection of online tools into a one-page plan that supports real business priorities.
Who needs this book? -Small business owners -People considering starting a business -People responsible for business websites -Non-techies in marketing -Marketing managers
Written by Mary Camacho:
Mary Camacho has been helping people navigate through the complexities of the Internet since the mid-nineties. Her background as a business owner, experience in Finance and Operations, and her education, including a Master's Degree in Media and Culture from the University of Chicago, have given Mary the expertise to work with businesses and direct them on the best ways to create their professional online presence.
Mary founded her current firm JoyaTech Solutions in 2004. With JoyaTech and The Internet Plan, they work to bridge the gaps that organizations experience with using Internet technologies. They provide the know-how, support and the products that have their customers fully execute upon their Internet Plans.