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International Marketing
International Marketing
Author: Philip Cateora, John Graham
International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology?s impact on the international market a...  more »
ISBN-13: 9780073529974
ISBN-10: 0073529974
Publication Date: 10/5/2012
Pages: 736
Edition: 16
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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