Skip to main content
PBS logo
 
 

Search - The International Marketing Digest (Marketing Series)

The International Marketing Digest (Marketing Series)
The International Marketing Digest - Marketing Series
Author: Malcolm McDonald, S. Tamer Cavusgil
Part of a series, this digest comprises papers selected from the journal "International Marketing Review", which explores and develops various themes in international marketing. Topics covered include past developments in international marketing and future trends, an approach to global strategy formulation, the issue of international market segm...  more »
ISBN-13: 9780434912933
ISBN-10: 043491293X
Pages: 300
Rating:
  ?
0 stars, based on 0 rating
Publisher: Butterworth-Heinemann
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.