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International Marketing with Connect Plus
International Marketing with Connect Plus
Author: Philip Cateora, Mary Gilly, John Graham
Cateora and Graham?s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and r...  more »
ISBN-13: 9780077971595
ISBN-10: 0077971590
Publication Date: 7/15/2010
Edition: 15
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Members Wishing: 0
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