Search -
International Franchising in Industrialized Markets: North America , the Pacific Rim, and Other Countries
International Franchising in Industrialized Markets North America the Pacific Rim and Other Countries Author:Dianne H.B. Welsh and Ilan Alon, Editors No other publications offer this array of accurate, up-to-date information on international markets and the laws and regulations by which they are governed. No other publications provide you with the intelligence needed to make smart decisions regarding expanding your franchise operations into established markets. — Benefits and Features — Provide... more »s an overview of each areas legal, political, economic, and social environment.
Contains informative articles by international authorities . . . and state-of-the-art research.
Offers case studies of companies already doing business in these markets.
Points out the unique challenges associated with franchising in various countries.
Looks at public opinion regarding franchising within these markets.
Reveals which regions hold the most promise for franchisors in particular industries.
Discusses the favored modes of entry (master franchising, joint ventures, direct franchising, company-owned stores« less