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Intellectual Capital: Realizing Your Company's True Value by Finding Its Hidden Brainpower
Intellectual Capital Realizing Your Company's True Value by Finding Its Hidden Brainpower
Author: Leif Edvinsson, Michael S. Malone
One of the greatest challenges facing any business today is the gap between its balance sheet and its market valuation. This gap, representing the bulk of a company's true value, consists of indirect assets -- organizational knowledge, customer satisfaction, product innovation, employee morale, patents, and trademarks -- that never appear in its...  more »
ISBN-13: 9780887308413
ISBN-10: 0887308414
Publication Date: 3/26/1997
Pages: 240
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Publisher: Collins
Book Type: Hardcover
Members Wishing: 0
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