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Integrated Marketing Communications (CIM Companions)
Integrated Marketing Communications - CIM Companions
Author: Chartered Institute of Marketing
The integrated approach ensures a single, powerful communications strategy supporting the development of competitive advantage and the right level of professional communications support across all critical marketing activities, including salesforce development, retailing, customer care, and relationship marketing. In practical terms that means ...  more »
ISBN-13: 9780902130906
ISBN-10: 0902130900
Publication Date: 9/27/2002
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Publisher: CIM Publishing
Book Type: Paperback
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