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Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Inside the Tornado Strategies for Developing Leveraging and Surviving Hypergrowth Markets
Author: Geoffrey A. Moore
The bestselling guide to the high-stakes world of high tech--now in paperback! Exploring the new high-tech landscape and its implications for business strategy, Geoffrey Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. From marketing to overall business strategy, Insid...  more » is a must-read for anyone in the high-tech business.
ISBN-13: 9780060745813
ISBN-10: 0060745819
Publication Date: 12/1/2004
Pages: 244
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Publisher: Collins
Book Type: Paperback
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