Inside Advertiser/Agency Relationships Author:Mel Prince, Mark Davies Determined by a secondary analysis of ANA survey data, Inside Advertiser and Agency Relationships examines the variety of actions intended to improve relationships taken by clients or by their agencies. The book helps to clarify the type of agency being used, and then concludes best methods for improving the relationship with the particular agen... more »cy type. By determining the cause then executing the appropriate action, many flawed advertiser agency relations can be repaired saving your company time and money. This book comes complete with a detailed advertiser questionnaire, extensive analysis and numerous charts and tables. The analysis comes complete with: Methods to solve tensions that arise between advertiser and agency. How advertiser needs and satisfactions are addressed with their agencies. Laws of advertiser and agency relations.« less