Skip to main content
PBS logo
 
 

Search - Innovation Diffusion and New Product Growth (Marketing Science Institute (MSI) Relevant Knowledge Series)

Innovation Diffusion and New Product Growth (Marketing Science Institute (MSI) Relevant Knowledge Series)
Innovation Diffusion and New Product Growth Relevant Knowledge Series - Marketing Science Institute MSI
Author: Eitan Muller, Renana Peres, Vijay Mahajan
Offers a framework for understanding how diffusion occurs in multifaceted and complex markets. In their review of classic and more recent diffusion models, the authors investigate the mechanisms that underlie new product growth with particular attention to current market trends such as information proliferation, globalization, competition, socia...  more »
ISBN-13: 9780982387719
ISBN-10: 0982387717
Publication Date: 12/7/2009
Pages: 106
Edition: 1
Rating:
  ?
0 stars, based on 0 rating
Publisher: Marketing Science Institute
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review



Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.