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Ingredient Branding: Making the Invisible Visible
Ingredient Branding Making the Invisible Visible
Author:
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred e... more »
Author:
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred e... more »
ISBN-13: 9783642042133
ISBN-10: 3642042139
Publication Date: 5/29/2010
Pages: 393
Edition: 1st Edition.
Rating: ?
ISBN-10: 3642042139
Publication Date: 5/29/2010
Pages: 393
Edition: 1st Edition.
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> Management & Leadership >> Management
- Business & Money >> Marketing & Sales >> Marketing >> General
