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Influencer Marketing: Who Really Influences Your Customers?
Influencer Marketing Who Really Influences Your Customers
Author: Duncan Brown, Nick Hayes
Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation. — The 'ecosystems' th...  more »
ISBN-13: 9780750686006
ISBN-10: 0750686006
Publication Date: 1/23/2008
Pages: 256
Edition: 1
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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