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Influence: The Psychology of Persuasion
Influence The Psychology of Persuasion
Author: Robert B. Cialdini
Some people just won't take no for an answer. In Influence, Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest). Influence guarantees two thing...  more »
ISBN-13: 9780688128166
ISBN-10: 0688128165
Publication Date: 10/7/1998
Pages: 336
Rating:
  • Currently 3.6/5 Stars.
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3.6 stars, based on 12 ratings
Publisher: Collins
Book Type: Paperback
Other Versions: Audio CD
Members Wishing: 28
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