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influence: The Psychology of Persuasion (Collins Business Essentials)
influence The Psychology of Persuasion - Collins Business Essentials
Author: Robert B. Cialdini
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on...  more »
ISBN-13: 9780061241895
ISBN-10: 006124189X
Publication Date: 1/1/2007
Pages: 336
Rating:
  • Currently 4/5 Stars.
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4 stars, based on 11 ratings
Publisher: Collins
Book Type: Paperback
Members Wishing: 34
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