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The Indian Consumer: One Billion Myths, One Billion Realities
The Indian Consumer One Billion Myths One Billion Realities
Author: Alam Srinivas
A counterintuitive guide that exposes the apocryphal Indian "middle class" — With so many companies scrambling to cash in on the growing Indian middle class, the time is right for a factual look at the consumer class that so many are banking their fortunes on. As foreign firms cue up to tap those markets, many have found the Indian middle class t...  more »
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ISBN-13: 9780470822302
ISBN-10: 0470822309
Publication Date: 7/21/2008
Pages: 300
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Publisher: Wiley
Book Type: Paperback
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