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Imagineering: Innovation in the Experience Economy
Imagineering Innovation in the Experience Economy
Author: Gabrielle Kuiper, Bart Smit
To survive in today?s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to compani...  more »
ISBN-13: 9781780644653
ISBN-10: 1780644655
Pages: 292
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Publisher: CABI
Book Type: Paperback
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