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Image by Design: From Corporate Vision to Business Reality
Image by Design From Corporate Vision to Business Reality
Author: Clive Chajet
This book illuminates and clarifies the relationship between corporate image and corporate strategy. In his book the author urges businesses to recognize the fact that image is reality. It is necessary to create commercially useful corporate and brand images through identity and to design systems that drive all communications for maximum impact ...  more »
ISBN-13: 9780072926026
ISBN-10: 0072926023
Publication Date: 6/1/1997
Pages: 272
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Publisher: McGraw-Hill Primis Custom Publishing
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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