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IdeaWise: How to Transform Your Ideas
IdeaWise How to Transform Your Ideas
Author: Steve Rivkin, Fraser Seitel
An easy-to-understand and easy-to-implement method for creating new ideas and new products — This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas. Well-known and respe...  more »
ISBN-13: 9780471129561
ISBN-10: 0471129569
Publication Date: 3/1/2002
Pages: 256
Edition: 1st
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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