Lee Iacocca embodies the American spirit. He's the straight-talking, wise-cracking businessman who's captured the public imagination with his integrity courage, and old-fashioned American guts.
As president of Ford and father of the mustang, Iacocca's been a force to be reckoned with in the car industry for two decades. But it was due to his inexplicable fall from grace with Henry Ford that Iacocca took on the Chrysler challenge. By turning that dying corporation around through sheer will power and pulling in the biggest profits in Chrysler's history, the respected business leader became a modern-day folk hero.
Now David Abodaher of Kenyon & Eckhardt - Chrysler's advertising agency - reveals the real story behind this remarkable man including material from personal interviews with Iacocca's wife, mother, and sister, and an in-depth account of Henry Ford's own background, this is a fascinating aproaisal of the most admired man in America - one whom a great many people would like to see in the White House.
As president of Ford and father of the mustang, Iacocca's been a force to be reckoned with in the car industry for two decades. But it was due to his inexplicable fall from grace with Henry Ford that Iacocca took on the Chrysler challenge. By turning that dying corporation around through sheer will power and pulling in the biggest profits in Chrysler's history, the respected business leader became a modern-day folk hero.
Now David Abodaher of Kenyon & Eckhardt - Chrysler's advertising agency - reveals the real story behind this remarkable man including material from personal interviews with Iacocca's wife, mother, and sister, and an in-depth account of Henry Ford's own background, this is a fascinating aproaisal of the most admired man in America - one whom a great many people would like to see in the White House.
Interesting information about a top businessman of his time.
Great story of not only Iacocca, but also Ford Motor Company, the Ford family and Chrysler Corp.
