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The INSEAD-Wharton Alliance on Globalizing : Strategies for Building Successful Global Businesses
The INSEADWharton Alliance on Globalizing Strategies for Building Successful Global Businesses
Author: Robert E. Gunther
As the phenomenon of globalization continues to spark dynamic and controversial debates, managerial agendas around the world are being shaped. Businesses are pressed to respond to the challenges of globalizing competitors. They must enhance profits and generate returns for investors and do so by entering global markets, competing against inter...  more »
ISBN-13: 9780521835718
ISBN-10: 0521835712
Publication Date: 9/20/2004
Pages: 474
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Publisher: Cambridge University Press
Book Type: Hardcover
Members Wishing: 0
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