Skip to main content
PBS logo
 
 

Search - IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns

IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
IMC The Next Generation Five Steps For Delivering Value and Measuring Financial Returns
Author: Don E Schultz, Heidi Schultz
Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs with the seminalIntegrated Marketing Communications. InIMC--The Next Generation, Schultz offers a refi...  more »
ISBN-13: 9780071416627
ISBN-10: 0071416625
Publication Date: 9/26/2003
Pages: 320
Rating:
  • Currently 2.5/5 Stars.
 1
2.5 stars, based on 1 rating
Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.