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How to Write Successful Fundraising Appeals (The Jossey-Bass Nonprofit Guidebook Series)
How to Write Successful Fundraising Appeals - The Jossey-Bass Nonprofit Guidebook Series
Author: Mal Warwick
At its heart this classic book is about how the process of fundraising is a process of one-to-one relationship building.  The book helps nonprofit staff responsible for writing fundraising appeals, write them well and drastically increase the odds that every appeal, regardless of type, intended audience or medium, produces the desired result.   ...  more »
ISBN-13: 9781118543665
ISBN-10: 1118543661
Publication Date: 6/17/2013
Pages: 384
Edition: 3
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Publisher: Jossey-Bass
Book Type: Paperback
Members Wishing: 2
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