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If / Then: How the Simulmatics Corporation Invented the Future
If / Then How the Simulmatics Corporation Invented the Future
Author: Jill Lepore
The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge -- decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the lon...  more »
ISBN-13: 9781324091127
ISBN-10: 1324091126
Publication Date: 9/14/2021
Pages: 432
Edition: Reprint
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Publisher: Liveright
Book Type: Paperback
Other Versions: Hardcover
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