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How to Sell a Service Guideline for Effective Selling (Marketing)
How to Sell a Service Guideline for Effective Selling - Marketing
Author: Malcolm McDonald
An examination of the whole sales process which aims to help the reader understand it more fully. Accompanying exercises and case studies are designed to enable the reader to develop the skills necessary for successful selling. The work is directed at students of business management and marketing who are interested in organizations that market s...  more »
ISBN-13: 9780434912889
ISBN-10: 0434912883
Pages: 256
Edition: 2nd
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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