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How to Price: A Guide to Pricing Techniques and Yield Management
How to Price A Guide to Pricing Techniques and Yield Management
Author: Oz Shy
Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book attempts to introduce the reader to a wide variety of their research results on pricing techniques in a unified, systematic way an...  more »
ISBN-13: 9780521715645
ISBN-10: 0521715644
Publication Date: 1/14/2008
Pages: 448
Edition: illustrated edition
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Publisher: Cambridge University Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 1
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