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How to Market to Consumers: 10 Ways to Win
How to Market to Consumers 10 Ways to Win
Author: John A. Quelch
Consumer marketing is undergoing a major upheaval. This book, by academic and consultant J.A.Quelch, analyzes these changes for general managers, marketing managers, product managers and people in the advertising industry. The author sets the context for his discussion of consumer marketing strategies through the introduction of three major them...  more »
ISBN-13: 9780471618539
ISBN-10: 0471618535
Pages: 236
Edition: 1st Edition.
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Publisher: John Wiley & Sons Inc
Book Type: Hardcover
Members Wishing: 0
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