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How to Market Computers and Information Technology
How to Market Computers and Information Technology
Author: Merlin Stone, Hamish MacArthur, Hamish E. Macarthur
How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Covering all aspects of the marketing mix, this book provides practical guidance on all the steps required for planning, implementing and executing sales and marketing programmes. This is a...  more »
ISBN-13: 9780333608142
ISBN-10: 0333608143
Publication Date: 9/27/1994
Pages: 344
Edition: 2nd
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Publisher: Palgrave Macmillan
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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