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How Hits Happen: Forecasting Predictability in a Chaotic Marketplace
How Hits Happen Forecasting Predictability in a Chaotic Marketplace
Author: Winslow Farrell
How does a movie like titanic captivate the public eye and break box office records everywhere? Why is Tickle Me Elmo on every kid's Christmas list one year- and replaced by Ferbies the following year? Managers and marketing gurus have long struggled to predict why some new products are instant hits, and why others fail miserably. Now, in this...  more »
ISBN-13: 9780887309786
ISBN-10: 088730978X
Publication Date: 11/7/2000
Pages: 252
Edition: 1st ed
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Publisher: Collins
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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