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How Hits Happen: Forecasting Predictability in a Chaotic Marketplace
How Hits Happen Forecasting Predictability in a Chaotic Marketplace
Author: Winslow Farrell
A powerful new business tool to enable you to identify, capture and sustain the forces that lead to 'hits' in the market. What makes a hit, a hit? How does a movie like Titanic captivate the public's eye - and break box office records worldwide? What set the Spice Girls apart from the countless other bands struggling to make it big.? What forc...  more »
ISBN-13: 9780752820958
ISBN-10: 0752820958
Publication Date: 12/2/1998
Pages: 256
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Publisher: Texere Publishing
Book Type: Paperback
Other Versions: Hardcover
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