How to Handle Media Interviews Author:Andrew Boyd A complete guide to being interviewed - whether on the tv, radio, or by the press. The book covers all stages of the process, including: handling interview requests understanding the journalist's agenda matching the message to the medium preparing for the interview mastering broadcasting techniques Practical t... more »ips are given by media masters from both sides of the divide; from the angry men of TV and politics, Jeremy Paxman and Tony Benn, to the Today Programme, the CBI, PR professionals and senior corporate spokesmen. They reveal their secrets of success and point out the traps for the unwary.« less