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How the Cadillac Got Its Fins: And Other True Tales from the Annals of Business and Marketing
How the Cadillac Got Its Fins And Other True Tales from the Annals of Business and Marketing
Author: Jack Mingo
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ISBN-13: 9780887306778
ISBN-10: 0887306772
Publication Date: 6/1994
Pages: 228
Edition: 1st ed
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Publisher: HarperCollins Publishers
Book Type: Hardcover
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 PreacherMan2002 avatar reviewed How the Cadillac Got Its Fins: And Other True Tales from the Annals of Business and Marketing on + 2 more book reviews
Anyone interested in marketing and how some items got their names plus the work put behind it - then this will be a great source book. Full of entertaining information.


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