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How to Advertise : Third Edition
How to Advertise Third Edition
Author: Kenneth Roman, Jane Maas, Kenneth Roman, Jane Maas
The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories. — A comprehensive tool for advertisers, agencies, and students, How to Advertise is a complete, practic...  more »
ISBN-13: 9780312340216
ISBN-10: 0312340214
Publication Date: 3/1/2005
Pages: 288
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Publisher: St. Martin's Griffin
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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