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The Hottest Ideas in Word of Mouth Advertising: What Works, What Doesn'T, What's Fake, and Why
The Hottest Ideas in Word of Mouth Advertising What Works What Doesn'T What's Fake and Why
Author: Godfrey Harris
Word of mouth advertising is recognized as the oldest, least expensive, and most effective form of market promotion available. While it can be more productive than media advertising, public relations, and product packaging in generating sales, few understand how to launch and sustain a planned word of mouth program. The Hottest Ideas in Word of ...  more »
ISBN-13: 9780935047509
ISBN-10: 0935047506
Publication Date: 3/1/2004
Pages: 260
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Publisher: Americas Group
Book Type: Paperback
Members Wishing: 0
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