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Hooked: How to Build Habit-Forming Products
Hooked How to Build HabitForming Products
Author: Nir Eyal
How do successful companies create products people can?t put down? — Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? — Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four ...  more »
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ISBN-13: 9781591847786
ISBN-10: 1591847788
Publication Date: 11/4/2014
Pages: 256
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Publisher: Portfolio Hardcover
Book Type: Hardcover
Other Versions: Paperback, Audio CD
Members Wishing: 17
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