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High-Involvement Innovation: Building and Sustaining Competitive Advantage Through Continuous Change
HighInvolvement Innovation Building and Sustaining Competitive Advantage Through Continuous Change
Author: John Bessant
At a time when the turbulent and uncertain environment demands more innovation than ever, most businesses only engage a small proportion of their staff in innovative activities. Whilst they may have groups and individuals who are ‘licensed to innovate’ by virtue of their particular departmental badges (e.g. R&D, business development etc.) th...  more »
ISBN-13: 9780470847077
ISBN-10: 0470847077
Publication Date: 6/9/2003
Pages: 256
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Publisher: Wiley
Book Type: Paperback
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