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High Visibility
High Visibility
Author: Irving J. Rein, Philip Kotler, Martin R. Stoller
This enlightening book describes and explains the new industry that has evolved to help achieve "visibility" in one's professional life. Students will learn the marketing techniques used to separate the leaders from the followers.High Visibility unlocks the mysterious enigma of celebrityhood, with examples from all walks of life, for a th...  more »
ISBN-13: 9780396088318
ISBN-10: 0396088317
Publication Date: 4/1987
Pages: 366
Edition: 1st ed
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Publisher: Dodd Mead
Book Type: Hardcover
Members Wishing: 0
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