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Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising
Hey Whipple Squeeze This A Guide to Creating Great Advertising
Author: Luke Sullivan
The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand storie...  more »
ISBN-13: 9781118101339
ISBN-10: 1118101332
Publication Date: 3/6/2012
Pages: 352
Edition: 4
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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