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Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine Series)
Hey Whipple Squeeze This A Guide to Creating Great Advertising - Adweek Magazine Series
Author: Luke Sullivan
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You?ll ...  more »
ISBN-13: 9780470190739
ISBN-10: 0470190736
Publication Date: 2/8/2008
Pages: 352
Edition: 3
Rating:
  • Currently 3.5/5 Stars.
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3.5 stars, based on 1 rating
Publisher: Wiley
Book Type: Paperback
Members Wishing: 1
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