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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
Hey Whipple Squeeze This A Guide to Creating Great Ads Second Edition
Author: Luke Sullivan, Luke Sullivan
A new, revised edition of the classic bestseller — In this second edition of the irreverent, celebrated book, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to include the latest campaigns, this edition also features two extended final chapters, with in-depth prescriptions for ...  more »
ISBN-13: 9780471281399
ISBN-10: 0471281395
Publication Date: 4/4/2003
Pages: 288
Rating:
  • Currently 3.7/5 Stars.
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3.7 stars, based on 5 ratings
Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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