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Hearing the Voice of the Market
Hearing the Voice of the Market
Author: Barabba, Vincent P. Barabba, Gerald Zaltman, Harvard Business School Press
More than ever before, companies must listen to and correctly interpret the voice of the market. They must be fully attuned to the signals that come from customers, dealers, and competitors in order to make the right decisions. Firms that lose touch with the market, that either ignore or misinterpret meaning, will fail in today's competitive env...  more »
ISBN-13: 9780071032858
ISBN-10: 0071032851
Pages: 250
Edition: 1
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Publisher: McGraw-Hill Companies
Book Type: Hardcover
Members Wishing: 0
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