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Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information
Hearing the Voice of the Market Competitive Advantage Through Creative Use of Market Information
Author: Vincent Barabba, Gerald Zaltman
Hearing the Voice of the Market provides a detailed plan that enables managers throughout the organization to make more frequent and better use of market information. The book shows managers how to develop the two capabilities that distinguish the successful, market-oriented firm--competent curiosity, and competent knowledge use. The two are clo...  more »
ISBN-13: 9780875842417
ISBN-10: 0875842410
Publication Date: 2/1991
Pages: 294
Rating:
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3.5 stars, based on 2 ratings
Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 0
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