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Hartley Marketing Mistakes 2ed
Hartley Marketing Mistakes 2ed
Author: Robert F. Hartley
This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today?s most prominent business players.  In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and success...  more »
ISBN-13: 9780471841654
ISBN-10: 047184165X
Publication Date: 5/23/1984
Pages: 240
Edition: 2
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Publisher: John Wiley & Sons Inc
Book Type: Hardcover
Members Wishing: 0
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