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HBR's 10 Must Reads on Strategic Marketing
HBR's 10 Must Reads on Strategic Marketing
Author: Harvard Business Review, Clayton M. Christensen, Theodore Levitt, Philip Kotler, Fred Reichheld
New from the bestselling HBR?s 10 Must Reads series.Stop pushing products?and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We?ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ...  more »
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ISBN-13: 9781511321495
ISBN-10: 1511321490
Publication Date: 11/17/2015
Edition: MP3 Una
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Publisher: Audible Studios on Brilliance Audio
Book Type: Audio CD
Members Wishing: 0
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