Guide to Management Research Methods Author:Mandy van der Velde, Paul Jansen, Neil Anderson This text shows business students how to conduct reliable research and how to argue the soundness of their research approach. — * A practical introduction to research methods for business students. — * Gives students the ability to conduct reliable research on the basis of empirical field data. — * Takes students through the research process system... more »atically, from the initial definition of a research problem to the final presentation of results.
* Demonstrates the interrelationships between the different stages in a research project.
* Helps students to decide which methods are most appropriate.
* Teaches students to think both critically and creatively about research methods.
* Includes the most up-to-date methods, including use of the Internet and email.
* Supported by real-life examples, cases and practical guidelines.« less