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Guerrilla Marketing Weapons : 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business
Guerrilla Marketing Weapons 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business Author:Jay Conrad Levinson Marketing firepower aimed at generating profits and surviving the fierce competition of the 1990s. — Too many mall- and mid-sized businesses offer gold-medal quality and service, yet struggle to pay their bills and stay in business. Their only missing component is Guerrilla Marketing, a method that puts energy where the dreams are. These 100 targ... more »eted weapons add potency to a marketing attack and substantially increase profits. Most important, they work for all types of small and medium businesses, even for nonprofit organizations. All the weapons are inexpensive to implement and fully half of them are absolutely cost-free, a bonanza that liberates cash flow. And there are 14 powerhouse weapons that help start-up businesses and give substantial lifts to an already running operation. This indispensable nuts-and-bolts guide outlines every weapon you need to make a significant bottom-line difference in your company.
Aggressive marketing without cash.
The single most valuable business asset.
8 secrets for success in marketing.
The weapon that makes buying from you very easy.
Sure-fire tactics that produce instant results.
All the strategic offense and defense tools you need to blast your competition, boost your profits, and earn a guerrilla marketer's fortune.« less