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More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way, and Effectively Using the Answers to Make More Money
More Guerrilla Marketing Research Asking the Right People the Right Questions the Right Way and Effectively Using the Answers to Make More Money
Author: Robert J. Kaden, Gerald Linda, Jay Conrad Levinson
More Guerrilla Marketing Research will take readers on a journey through one of the most misunderstood and under-utilized marketing techniques.  The follow-up to Guerrilla Marketing Research, this book destroys the myth that only big companies can afford marketing research.  It focuses on why small and mid-sized businesses can be...  more »
ISBN-13: 9780749455477
ISBN-10: 0749455470
Publication Date: 10/28/2009
Pages: 341
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Publisher: Kogan Page
Book Type: Hardcover
Members Wishing: 0
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