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Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
Groundswell Expanded and Revised Edition Winning in a World Transformed by Social Technologies
Author: Charlene Li, Josh Bernoff
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry ...  more »
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ISBN-13: 9781422161982
ISBN-10: 1422161986
Publication Date: 5/24/2011
Pages: 352
Edition: Expanded and Revised
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Publisher: Harvard Business Press
Book Type: Paperback
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