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Green Marketing Management
Green Marketing Management
Author: Robert Dahlstrom
GREEN MARKETING MANAGEMENT helps individuals make informed decisions about choices that impact the environment. This insightful new book provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and...  more »
ISBN-13: 9780324789140
ISBN-10: 0324789149
Publication Date: 7/19/2010
Pages: 360
Edition: 1
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Publisher: South-Western College Pub
Book Type: Paperback
Members Wishing: 0
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