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Grab More Market Share: How to Wrangle Business Away from Lazy Competitors
Grab More Market Share How to Wrangle Business Away from Lazy Competitors
Author: Ross Shafer
Although McDonald's tested the McCafe' concept--offering specialty coffee and smoothies--many years before the recession hit, the official launch took place in early 2009. Why? Because they knew that was when Starbucks' market share was most vulnerable. And, in early 2010, McDonald's raked in $420m, not only stealing a staggering amount of busin...  more »
ISBN-13: 9781118130049
ISBN-10: 1118130049
Publication Date: 9/13/2011
Pages: 128
Edition: 1
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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