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Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Good Works Marketing and Corporate Initiatives that Build a Better Worldand the Bottom Line
Author: Philip Kotler, David Hessekiel, Nancy Lee
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.Busi...  more »
ISBN-13: 9781118206683
ISBN-10: 1118206681
Publication Date: 6/5/2012
Pages: 288
Edition: 1
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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